課程資訊
課程名稱
資訊管理
INFORMATION MANAGEMENT 
開課學期
98-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
曹承礎 
課號
GMBA7027 
課程識別碼
749EM0530 
班次
 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二6,7(13:20~15:10) 
上課地點
 
備註
本課程以英語授課。Global MBA degree & certificate學生優先。教室:管院一館冠德講堂。與許瑋元合開
限本系所學生(含輔系、雙修生)
總人數上限:66人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/982gmbaim 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

資訊管理 

課程目標
 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/23  <pre>Course Overview and Introduction

-Introduction to the course and the organisation aspect of this course.
Syllabus
Slides_Lecture1

-Class activity:
Class Debate
-Reading:
Carr, Nicholas" IT doesn't Matter”
Nicholas Carr Blog

 
Week 2
3/02  <pre><b>IT and Business Alignment</b>
-Discussion on managing the strategic alignment between IT and business
Slides_ Lecture2

<b>-Class activity:</b>
Toyota IT development case

<b>-Reading:</b>
1.Chan, Y. “Why Haven’t We Mastered Alignment? The Importance of the Informal Organization Structure.” MISQ Executively (1:2), 2002, 97-112
2.Ross, JW and Weill "Six IT decisions your IT people shouldn't make"Harvard Business Review,(80:11),2002,pp.84-95



 
Week 3
3/09  <pre><b>IT and Balanced Scorecard</b>
-Understand the use of balance scorecard to support strategic IS planning
-Instructor: Carol Hsu
-Class exercise: Balance score card
-Reading:
1.Martinsons, M. Davison, R. and Tse, D. “The balance scorecard: a foundation for the strategic management of information systems”, Decision Support Systems, 25, 1999, pp. 71-88
2.Grembergen, W., Saul, R. and De Hae, S. “ Linking the IT Balanced Scorecard to the Business Objectives at a Major Canadian Financial Group.” Journal of Information Technology Cases and Applications, (5:1), 2003, pp23-45



 
Week 4
3/16  Strategic values of IT (Case IBM) 
Week 5
3/23  IT scope

(please share your project folder with me at
im.ntugmba@gmail.com) 
Week 6
3/30  Data management & database technology 
Week 8
4/13  Data warehouse and data mining -- to leverage what you have 
Week 9
4/20  Internet and Cloud Computing 
Week 10
4/27  Innovation.

Read Li & Fung case:
What were the steps taken to lead to lifung.com?
What have happened to lifung.com since 1992? 
Week 11
5/04  Knowledge Management 
Week 12
5/11  <pre><b>Managing Emerging Technologies</b>
-Discussion on how organization can gain competitive advantage by managing the emerging technologies
-Instructor: Carol Hsu
-Class exercise: Tracking emerging technologies

 
Week 13
5/18  <pre><b>Information Goods</b>
-Understand the concept and development of information goods
-Instructor: Carol Hsu
-Class exercise: Apple “Thoughts on Music” by Steve Job
Reading:
-Porter, M.E. "Strategy and the Internet," Harvard Business Review (79:3), 2001, pp.
63-78
-The Economists, 2007 Digital Music
-The Information Economy by Hal Varian
 
Week 14
5/25  Project presentation 
Week 15
6/01  Guest talk 
Week 16
6/08  IT Outsourcing and Offshoring 
Week 17
6/15  IS Security Management